Mobile apps, devices and consumer control; what this means for businesses and customer experience design
Mobile apps, devices and consumer control; what this means for businesses and customer experience design
(article at Capgemini Consulting Customer Experience blog)
Devices and apps are giving us new levels of information about ourselves and the world around us; expanding from traditional (e.g. financial), through to the familiar (e.g. social networks), and ...
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Are you a digital beginner or a member of the digirati?
Are you a digital beginner or a member of the digirati?
(article at digitalconversations.com blog)
One of the most common questions that executives ask us when discussing digital transformation is how do I assess where I am versus my competitors or best-in-class organizations? Having just completed the first year of a joint ...
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Experience is not enough…
Experience is not enough why digital is a transformative force
(article at digitalconversations.com blog)
There are not many business books that stand the test of time, but there’s one dating from 1999 that the digital economy has given new impetus to: Joseph Pine and James Gilmore’s The Experience Economy. For any of you ...
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Pinterest opvolger van Facebook?
“Pinterest! It is the hottest social media whatever the hell it is out there. Is there a Pinterest button on this site yet? Because Pinterest should be everywhere, and everything should be Pinterest. Pinterest! Pinterest! Pinterest! Journalists! If you are writing a story about something, and you do not mention ...
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Privacy: an outdated concept in a digital era? (Part 3 of 3)
Do consumers even care?
The question whether privacy is outdated, cannot be answered without focussing on whether people are even aware that all these new applications and technologies can result in a situation that they are disclosing more personal information than intended. The last decade people are more and more confronted ...
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Privacy: an outdated concept in a digital era? (part 2 of 3)
Last week we discussed about privacy, the fading line between online and offline presence and what could go wrong. Today we will go one step further and discuss who is protecting our digital civil rights and the question whether the concept of privacy has changed in the digital era.
Who is ...
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Privacy: an outdated concept in a digital era? (part 1 of 3)
" …people have really gotten comfortable not only sharing more information and different kinds, but more openly and with more people. That social norm is just something that has evolved over time." ( Mark Zuckerberg, CEO Facebook).
In 1993 there was Simon, the first smart phone by IBM that incorporated voice ...
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How to use Marketing Automation to break down the wall between marketing and sales? (part 3)
In our first two articles “Digitalization of the marketing and sales landscape” and “why should marketing and sales work together?” we spoke about factors that cause misalignment between marketing and sales. Baseline is that marketing generates and nurtures leads and passes these to the sales department, that prioritize leads and ...
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