What comes next after Facebook and Twitter?
The challenge of keeping up with a constantly changing digital world
The last 5-10 years have been characterised by a communications revolution. During that time we have seen the mass roll out of broadband and mobile broadband, an explosion of new hardware devices that tap into that connectivity and an explosion ...
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Why consumers expect you to be on the right screen with the right context at the right touchpoint to deliver a meaningful experience
Mobile devices (both tablets and smartphones) have rapidly become the center of what we call the omnichannel customer experience. These devices run millions of apps for us, but how should companies handle apps in order to deliver what today’s customers’ expect them to do?
We first spoke about the term omnichannel ...
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#WAC12 Live Blog: Twitter user experience
Twitter did a long user experience research with lab studies and with the help of family and friends of the researchers. This was also used to find design flaws which become only a problem after using Twitter for a long time. Twitter identified different user groups which all need to ...
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#WAC12 Live Blog: Big Data Buzzwords
In the third parallel session Jeroen Aldenkamp, Marketing Intelligence specialist, and Stefan Hanekamp, web analyst, both at FBTO, discussed the hottest buzz words of 2011 “Big Data”. Through examples they showed a practical implementation of “Big Data” at FBTO and discussed the pro's and con's of having infinite cross-section possibilities ...
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#WAC12 Live Blog: Multivariate Testing
Tom Waterfall, director of Optimization Solutions at Webtrends, talked during the second parallel session, about the do's en don’ts of a successful multivariate testing (MVT) strategy and showed how site optimization could influence your targeting strategy, drive conversion and determine the success of your online strategy.
Tom was talking about 11 ...
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#WAC12 Live Blog: User Experience @ Thomas Cook
Matthew Niederberger, head of User Experience at Thomas Cook, talked about how to take actions upon insights gained from web analytics, especially from a user experience point-of-view.
At Thomas Cook, they wanted to know why visitors were lost in the last stage of the booking process. First, they calculated the potential ...
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#WAC12 Live Blog: Analytics at Centraal Beheer
Tjaard Prins, web analytics-founder and former database marketer at Centraal Beheer Achmea (CBA) shared, in the first parallel session, CBA’s vision on how they see their state-of-the-art web analysis process in which campaign optimization and web performance is combined.
Tjaard showed a nice example of Centraal Beheer Achmea (CBA) how important ...
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#WAC12 Live Blog: Insights from Web Analytics Guru
Avinash Kaushik, one of world’s best known web analytics gurus, was sharing his vision on optimization of online marketing in his 90 minutes session. Optimizing online marketing is this year's WAC theme and Kaushik addresses how digital marketing changed marketing the last decade and how to use online data in ...
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