How to use Marketing Automation to break down the wall between marketing and sales? (part 3)
In our first two articles “Digitalization of the marketing and sales landscape” and “why should marketing and sales work together?” we spoke about factors that cause misalignment between marketing and sales. Baseline is that marketing generates and nurtures leads and passes these to the sales department, that prioritize leads and ...
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20 januari 2012 | Marie-Christien van Wensen | Digital Customer Experience, Digital Operations, Online Channel & Innovation, Product Development & Innovation, Sales Effectiveness, Sales Optimization | 262x gelezen
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