Experience is not enough…
Experience is not enough why digital is a transformative force
(article at digitalconversations.com blog)
There are not many business books that stand the test of time, but there’s one dating from 1999 that the digital economy has given new impetus to: Joseph Pine and James Gilmore’s The Experience Economy. For any of you ...
Lees verder
Privacy: an outdated concept in a digital era? (Part 3 of 3)
Do consumers even care?
The question whether privacy is outdated, cannot be answered without focussing on whether people are even aware that all these new applications and technologies can result in a situation that they are disclosing more personal information than intended. The last decade people are more and more confronted ...
Lees verder
Privacy: an outdated concept in a digital era? (part 2 of 3)
Last week we discussed about privacy, the fading line between online and offline presence and what could go wrong. Today we will go one step further and discuss who is protecting our digital civil rights and the question whether the concept of privacy has changed in the digital era.
Who is ...
Lees verder
How to use Marketing Automation to break down the wall between marketing and sales? (part 3)
In our first two articles “Digitalization of the marketing and sales landscape” and “why should marketing and sales work together?” we spoke about factors that cause misalignment between marketing and sales. Baseline is that marketing generates and nurtures leads and passes these to the sales department, that prioritize leads and ...
Lees verder
Wordt suffe datakwaliteit ‘hip’ en innovatief?
Productontwikkeling ‘goes digital’. Hierbij wordt de kwaliteit van productdata plotseling veel belangrijker. Zeker bij traditionele organisaties die een grote vervuiling van hun productdata kennen (zie (1) & noodkreet Topmannen Ahold en Unilever in Levensmiddelenkrant, 8 juli 2011). Het irritatiedossier productdata verandert zo door de digitale ontwikkelingen bij de klanten van ...
Lees verder
Why should marketing and sales work together? (part 2)
In our last article “Digitalization of the marketing and sales landscape” we spoke about factors that cause misalignment between marketing and sales. Several causes of this misalignment are different ways of working, culture, objectives, and KPI’s and leads that are defined quite differently. Other factors that can cause misalignment between marketing ...
Lees verder
Digitalization of the marketing and sales landscape (part 1)
For the first time in history marketing drivers of revenue can be accurately measured. The rise of digitalization will have enormous impact on the cooperation between marketing and sales. First we will take a sneak peek into the current B2B marketing and sales landscapes separately. Later we investigate the current ...
Lees verder
Digital expertise en competenties: wat verandert er?
Eén van de succesfactoren voor het slagen van digitale transformaties van organisaties, is het hebben van brede digital expertise in de organisatie. Maar wat is dit eigenlijk en wat verandert er? Is dit in essentie het goed kunnen omgaan met nieuwe technologieën zoals smartphones en tablets? Of gaat het om ...
Lees verder
Loading ...
