Privacy: an outdated concept in a digital era? (part 1 of 3)

   " …people have really gotten comfortable not only sharing more information and different kinds, but more openly and with more people. That social norm is just something that has evolved over time." ( Mark Zuckerberg, CEO Facebook). In 1993 there was Simon, the first smart phone by IBM that incorporated voice ...

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02 februari 2012 | Anne Hiemstra | Digital Transformation, Opinie, Telecom | 137x gelezen Share & Bookmark
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How to use Marketing Automation to break down the wall between marketing and sales? (part 3)

  In our first two articles “Digitalization of the marketing and sales landscape” and “why should marketing and sales work together?” we spoke about factors that cause misalignment between marketing and sales. Baseline is that marketing generates and nurtures leads and passes these to the sales department, that prioritize leads and ...

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20 januari 2012 | Marie-Christien van Wensen | Digital Customer Experience, Digital Operations, Online Channel & Innovation, Product Development & Innovation, Sales Effectiveness, Sales Optimization | 175x gelezen Share & Bookmark
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Wordt suffe datakwaliteit ‘hip’ en innovatief?

  Productontwikkeling ‘goes digital’. Hierbij wordt de kwaliteit van productdata plotseling veel belangrijker. Zeker bij traditionele organisaties die een grote vervuiling van hun productdata kennen (zie (1) & noodkreet Topmannen Ahold en Unilever in Levensmiddelenkrant, 8 juli 2011). Het irritatiedossier productdata verandert zo door de digitale ontwikkelingen bij de klanten van ...

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19 januari 2012 | Arja Kapitein | Digital Customer Experience, Digital Operations, Product Development & Innovation, Stelling | 208x gelezen Share & Bookmark
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Why should marketing and sales work together? (part 2)

In our last article “Digitalization of the marketing and sales landscape” we spoke about factors that cause misalignment between marketing and sales. Several causes of this misalignment are different ways of working, culture, objectives, and KPI’s and leads that are defined quite differently. Other factors that can cause misalignment between marketing ...

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13 januari 2012 | Harry Mesker | Digital Customer Experience, Digital Operations | 136x gelezen Share & Bookmark
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Digitalization of the marketing and sales landscape (part 1)

For the first time in history marketing drivers of revenue can be accurately measured. The rise of digitalization will have enormous impact on the cooperation between marketing and sales. First we will take a sneak peek into the current B2B marketing and sales landscapes separately. Later we investigate the current ...

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06 januari 2012 | Jaap Burggraaff | Digital Customer Experience, Digital Operations | 180x gelezen Share & Bookmark
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Digital expertise en competenties: wat verandert er?

Eén van de succesfactoren voor het slagen van digitale transformaties van organisaties, is het hebben van brede digital expertise in de organisatie. Maar wat is dit eigenlijk en wat verandert er? Is dit in essentie het goed kunnen omgaan met nieuwe technologieën zoals smartphones en tablets? Of gaat het om ...

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29 november 2011 | Arja Kapitein | Digital Customer Experience, Digital Operations, Opinie, Stelling | 381x gelezen Share & Bookmark
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Bicycles of the mind – what is happening in the consumer world of mobile?

It is a well known in the digital world that consumers of today have completely changed. My belief is that this behavior is thanks to their PC’s, tablets and mobile phones. In my opinion, businesses are behind this revolution. Consumers start behaving differently thanks to digital tools & techniques Computers are like ...

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21 november 2011 | Wouter Sleyffers | Digital Customer Experience, Opinie, Product Development & Innovation | 411x gelezen Share & Bookmark
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Key Customer Service trends 2020: Co-creation in Crowds

Customers and companies will provide service to and with each other, delivering integrated solutions what will transcend boundaries between companies and products. Key Customer Service trends for 2020 are:  1. Engaging with the “new” customer: an individual in a community 2. Managing the shift of control: finding an equilibrium 3. Moving to Vendor Relationship ...

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04 november 2011 | Hoi Ning Woe | Digital Customer Experience, Product Development & Innovation, Trends | 460x gelezen Share & Bookmark
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